“Consistent Audience Requires Consistent Content”
– YouTube’s 2010 Creator’s Guide

How do you build an audience online? Through consistent & engaging value-adding content.
Content marketing is more than just marketing – it’s attracting your ideal customer by giving them what they want and need for free over and over and over again. Who is your audience? What does your audience want/need? How can you deliver that through consistent video content? And how can you monetize that marketing channel? We’ll help you figure out the answers.

DIRTY BEAT DUO "FEEL FREE TONIGHT" MUSIC VIDEO

Marketing Tactics:
• First 3 seconds lead viewers in.
• High quality content to get audience excited.
• Ad at end of video to promote Kickstarter.
• Launch on Facebook instead of YouTube.
• Boost the video post with Facebook's powerful ad product to 10,000 people's timelines for only $50.
Results:
• 5,000 total views (at least 3 seconds)
• 1,000 views all the way through =
1,000 people informed of Kickstarter
• 75 shares, 114 likes, 21 comments = VIRALity
• Kickstarter campaign successful:
$3,395.00 of $2,500.00 goal

SHARP "SECRETS OF SALES" CAMPAIGN

Marketing Tactics:
• Getting to the point in the first 3 seconds to capture attention
• Giving free knowledge and adding value to niche audience (Cutco Cutlery Sales Reps)
• Focusing on a topic/subject that is very specifically catered to niche audience
• Fun and entertaining content
• Baking the promotion into the video itself (product placement)
• Using Facebook's Ad Product to boost the video to 20,000 niche audience timelines for $140
• Ad campaign runs during their two-week summer sales competition
Results:
• 20,000 timelines reached
• 1,000 views
• 142 clicks
• increased web traffic 3x from 35 to 95 views during 5-day campaign

VECTOR MARKETING "BE YOURSELF" CAMPAIGN

Marketing Tactics:
• great engaging content through storytelling
• 11 video campaign over a year-long release
• consistent audience requires consistent content
• consistent branding and graphics
• launched on YouTube alongside other negative videos in order to capitalize off of the traffic for search term "Vector Marketing" and to battle negative videos
• Shared on Vector Marketing Facebook page (69,000 likes)
Results:
• over 70,000 views on entire campaign
• Increased positive branding and culture externally as well as internally

Other examples…