Control Your Brand Image

How do you want people to view you? Professional, effective, efficient, fun, smart, expert, different, cool? How do you know if you're being viewed that way? And most importantly, how do you translate these descriptors into visuals? We are most comfortable in this ambiguous space between art and business.

SingleGuyMealPlan.com

Tired of not knowing what or how to cook? Too many leftovers, wasted food, wasted money or just nothing good to eat? Get ready for SingleGuyMealPlan! We do everything for you from smart shopping list that use all the ingredients, to recipes, even some "how to" videos for delicious meals.

Objectives...
• Define Target Market: average single guys with little experience cooking, 18-24, interests: lifting, sports, beer, chicks
• Color Scheme: Yellow and red, stealing from fast food to suggest the idea of fast and easy
• Logo: Fist bump with fork
• Video: To establish a fun/cool brand that appeals to "bros" and "dudes"

OLYMPIC FILM ACADEMY

Let out all your creativity at the Peninsula's very first Olympic Film Academy. Classes start January 2014 @ Olympic College. Register online @ www.Olympic.edu/ContinuingEducation

Objectives...
• Define a target market: young college-aged creatives at Olympic College
• Addressing the audience directly by breaking the fourth wall
• Create a brand that appeals to these young creatives
• Establish an idea that resonates with young creatives: "get out of the classroom, learn by doing"
• Give a "call to action" to direct them to sign-up for the course online

SHARP "The World's Finest Movie"

Subscribe to TRAILERS: http://bit.ly/sxaw6h Subscribe to COMING SOON: http://bit.ly/H2vZUn Subscribe to INDIE & FILM FESTIVALS: http://bit.ly/1wbkfYg Like us on FACEBOOK: http://goo.gl/dHs73 Follow us on TWITTER: http://bit.ly/1ghOWmt Sharp Official Trailer 1 (2013) - Drama HD Check out more info about the film: http://sharp-themovie.com/ http://www.facebook.com/sharpthemovie http://www.youtube.com/sharpthemovie A lazy, stoner surf-bum must adapt to the corporate world and learn how to sell knives in order to support his family after his Dad loses his job.

Objectives...
• Define Target Market: college-aged entrepreneurs and salespeople, 18-24
• Appeal to the emotions: intense red color and imagery
• Establish a theme and marketing message that would resonate with the beliefs and values of young independents: challenge the status quo, go against the flow, be different, be yourself
• Entice: make them want to know more by revealing very little information
• Rebrand the "wolf in sheep's clothing" metaphor by putting a positive spin on it

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