Long and Short-Form Sales Promotion
The first five seconds are the most important – entice audiences and grab their attention. Interviews tell the story, so audio must be super clean. Cinema-quality b-roll must be tasty, shot with professional dolly, jib/crane, steadicam, and slider. Motion graphics must match your visual brand identity. Music must not only be high-quality, but it also has to convey the emotional value of your product and brand. Your "call to action" must be simple and direct. Video compression must be high enough for HD quality, but low enough to stream seamlessly online.